Cornelia Walkner

„Successful negotiations are decided before the first meeting.“

inspired by Sun Tzu

Many strategies fail not because of the idea itself, but because of their implementation in the market. In complex environments, success is determined during the negotiation.

I support companies in developing strategies that stand up to real-world conditions and are consistently implemented – with a focus on positioning, pricing and sales strategies.

With experience in international FMCG leadership roles, I have first-hand knowledge of the dynamics between industry and retail – from both a purchasing and a sales perspective.

I work with decision-makers in critical situations where clear positioning and robust results are crucial.